Behind Social Media: How Storage Powers Our Digital Lives

 

By Jason Danielson, Media and Entertainment Lead, NetApp

 

Social media sites and apps have made instant sharing of photos and videos possible. A few clicks, and you can share your life’s most precious memories—from your baby pictures (#tbt anyone?) to the Spring Training game you attended last month. There is almost no limit to what you can share as these sites rely on the content you upload to keep their communities engaged.

 

Behind the scenes, have you ever wondered how sites can keep up with the terabytes of data uploaded each day? To keep from bursting at the seams, Internet and mobile media companies rely on NetApp to architect infinitely scalable storage infrastructures.

 

Take Photobucket for example. The photo-sharing site has more than 100 million registered users. The company was already managing 20 petabytes (PB) of data when it needed a way to sustain continued growth while guaranteeing its users predictable performance. In order to achieve this, Photobucket partnered with NetApp for an object storage solution.

 

Object storage allows IT to manage explosive growth in unstructured data, including petabytes of data uploaded by multiple applications and devices and from globally distributed locations. It provides end users with 24/7 access from any location and device, allowing them to share content at their convenience.

 

By hosting its 17 billion web-friendly media files on NetApp, Photobucket will transition from its current file system using Network File System (NFS) for file access to object store using S3 cloud interface. There is no firm project deadline. Photobucket media assets will be living in a hybrid environment (file and object), and can be reclaimed and repurposed. Once freed from the limitations of a traditional file system, these assets can offer more convenience to customers while supporting Photobucket’s revenue shift away from advertising toward subscriptions and fulfillment services. Performance will remain consistent and predictable, even as Photobucket adds more customers.

 

This year at NAB 2016, NetApp is showcasing StorageGRID Webscale object storage and how it can help companies solve their big-media challenges. To learn more about what we’re doing at the show, visit the Trusty Guide here.