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As the vice president of Global and Strategic Alliances at NetApp, Maria Olson ensures partners and the alliance ecosystem are ready to capitalize on the innovation NetApp introduces to the market so that partners can, in turn, drive transformative outcomes for customers. Over the past year Maria spearheaded several initiatives that strengthened the NetApp partner and alliance ecosystem and in recognition of her accomplishments, CRN honored Maria as one of the 2016 Women of the Channel, also including her in their Power 100 list.

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On Monday, CRN announced the 2016 Channel Chiefs. NetApp’s Bill Lipsin, VP of Global Channels, and Scott Strubel, VP of Americas Channel Sales, join Mark Conley, Director of Channel Sales at the recently acquired SolidFire, on the list of top channel executives. In light of this news, Betsey Pashayan, Director of World Wide Channel Marketing, sat down with Bill and Scott to get their thoughts on emerging channel trends, NetApp’s evolving strategy, and how partners will benefit from NetApp’s dynamic portfolio.

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In its first incarnation, Virtual Desktop Infrastructure (VDI) has shown some very real limitations in terms of performance and data management for many applications such as visualization.  There were two fundamental aspects of the challenge: the first was the inability to provide enough performance for the workstations in a virtual environment; the second was the isolation of data on individual workstations that cannot be effectively shared.

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As the reality of the Internet of Things (IoT) edges closer, organizations will need to move past strategic and theoretical discussions to something more substantive.  While every mention of IoT seems to start with the game of who can cite the highest possible number of connected IoT devices, the focal point should really be how to work with the vast amounts of new data IoT devices are poised to generate. One well-known car company built up about 14 petabytes of storage over several years.  But in just the last few months, its driverless car program created an additional 4.5 petabytes. 

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Numbering more than 8,000 around the world, NetApp’s partnerships include some of the brightest and most forward-thinking minds within our industry. Together, NetApp and its partners are helping customers solve the complex challenges facing today’s businesses.

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