Kristina Brand, OnCommand Product Marketing
OnCommand Product Management is gearing up to meet with customers, face-to-face, for two days next week and listen carefully to what they have to say about the ever-changing world of data storage management. Conversations will focus on their priorities today, and a couple of years out. Are customers evolving their data center architecture and making changes as part of ongoing cost saving measures? Are they planning a data center relocation as part of a data center consolidation initiative? Are they looking to deploy a private cloud? These are the types of things we want to hear about because it is vital that we understand our customers’ needs completely.
Of course it won’t be just a one-way conversation, but really a dialogue with our customers. NetApp will focus on two key areas during next week’s meeting, automation and service analytics, both of which provide significant operational improvements and cost savings. Workflow Automation is a recent product addition to the NetApp® OnCommand® family and it provides one-click automation to common storage workflows such as provisioning, migration, and set up. For service analytics, the focus will be on two veteran products, OnCommand Insight and Balance. Many of the customers attending this meeting are already familiar with OnCommand software products and the heterogeneous storage monitoring capabilities, but we really want to understand to what extent customers are using these products. Are they taking full advantage of the performance predictor capabilities in OnCommand Balance or the storage showback and chargeback reporting capabilities of OnCommand Insight?
What else will we be listening for next week? There are a number of analyst studies highlighting this year’s trends and priorities. Thinking about ESG’s 2012 IT Spending Intentions Survey and the priorities that they called out (in no particular order) such as increased server virtualization; manage data growth; data center consolidation; and deploying a private cloud. Let’s see whether our customers’ intentions and priorities align with what analysts are saying or if they have different thoughts on the topic. We will be listening so we can take action.
Are you still reading this? Tune back in two weeks to hear what our customers actually had to say about their priorities and how NetApp fits into their priorities.