What do users really want out of Big Data? I'm glad you asked! They want to be able to do 3 things: 1) get control of the sources that make up their Big Data problem, 2) breakthrough existing boundaries that prevent them from using Big Data and 3) gain insight from all types of Big Data. Don't believe me? Watch below and I'll 'splain it to you. And just for good measure, I'll give you an example of how we do all this wonderful stuff in the Utilities market space.