Under the wrong circumstances, tooting your own horn can be really obnoxious. Let me turn the clock back to show you this brilliant Expedia commercial from 2007.
Being braggadocios may be considered a social faux pas, but simply highlighting praise from a third party in recognition of your company’s success is just good marketing.
Two weeks ago, we highlighted on SANbytes that DCIG awarded NetApp the top four spots in their midrange unified storage buyers guide. This is the first time DCIG has awarded the top four spots in this guide to any vendor. That’s spelled A-N-Y. NetApp first introduced the market to the concept of unified storage in 2002 with the addition of iSCSI protocol support, enhancing the capabilities of our leading NAS storage systems. We enhanced our unified storage systems with the addition of Fibre Channel protocol support in 2006. In 2009 we were the first storage vendor to introduce FCoE protocol support with Unified Connect. It is quite an honor to be recognized for our advances in unified storage.