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A dominant meme at NetApp Insight 2016 is the reality that data is the currency of the digital economy. For any business in any industry, data has become integral to running the business and creating value for customers.

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A few weeks ago I posted a blog that discussed some of the differences between NetApp, the new EMC, and Dell.  Although that blog was solely my opinion, it was based on nearly 40 years of storage industry experience and 10 years of listening to customers while I’ve been at NetApp.  But, still, it was just one man’s opinion.

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Cloud services continue to redefine the ways in which we work and play, how and where we consume services, and our expectations of service availability and performance  -- without regard to what’s going on under the covers.  As a service provider, you have the opportunity to transform your services business with these same core cloud principles, while differentiating yourself from hypercloud providers. By offering solutions that go well beyond basic IaaS, you can deliver a high-value distributed services environment that enables your customers to transform their current IT environments, combining the best of off- and on-premises solutions into one easy-to-consume solution set.

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This week NetApp is hosting its Insight 2016 conference in Las Vegas a forum where thousands of our partners, customers, and systems engineers have gathered to share their expertise and passion about data management. By coincidence, the conference is taking place at an interesting point in the 2016 US presidential election – the first face-to-face debate between the two major party nominees. However, as an alternative to non-stop political coverage, I’m going to bring you some news of a different type…

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Data is the currency of the digital age. The way you store and manage data has a profound effect on business success. Some vendors try to sell you multiple, different storage solutions to address every need. That’s like the experience of taking a trip to Europe twenty years ago. You wasted a lot of time exchanging currency, lost money on every transaction, and ended up with a wad of bills in your pocket you couldn’t use.

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