NetApp EF560 Wins NewBay Media’s Product Innovation Award

NBM_Prod_Innovation_Awards_logo_2015_ol.jpgBy Jason Danielson, NetApp


The advent of digital technologies has transformed data into the film of the 21st century, creating big-media challenges for the industry. While post operations demand more bandwidth for higher resolutions and larger edit workgroups, visual effects and animation studios want higher IOPS for rendering more complex scenes, and television service providers want more efficiency in scaling out streaming services.


It’s no surprise that the industry turns to us to deliver every element of performance that their high-performance databases rely on. That’s why in 2015, the editors of Video Edge magazine recognized NetApp EF560 all-flash array with NewBay Media's third annual Product Innovation Award. The award honors outstanding product introductions that serve TV, professional video, and broadcast/online radio users.


Last month, I discussed the big-media IT challenges unique to the industry. The EF560 all-flash array continues NetApp’s long heritage of delivering powerful solutions that meet these needs.


NetApp announced the EF560 all-flash array with improvements in storage performance to offer the absolute and consistent performance critical to production, distribution, and analytics workflows. To learn more, visit the product page here.