F1: The Race for Big Data Management

By Tara Bal, Head of Communications, NetApp APAC



Every September, the streets of Singapore transform into a dazzling race circuit, laid  bare for one of the most exciting times in extreme motorsports racing and this year proved to be no different. This year’s Singapore Grand Prix was action-packed and presented some firsts in the Singapore leg:


  • Reigning champion Lewis Hamilton was forced to retire early for the first time during this season due to a gearbox issue.
  • Sebastian Vettel scores the first pole for Ferrari, effectively robbing his rival, the honor of a top spot in the night race.
  • With Vettel and Kimi Raikkonen in 1st and 3rd place, Ferrari scores its first double podium finish since the 2013 Spanish Grand Prix.
  • For the first time, an intruder was spotted on the Marina Bay circuit. Vettel shouted into his radio “There is a man on the track! There is a man on the track!”

Amidst all the F1 excitement on the track, NetApp also had some firsts to boast about. For the first time, Val Bercovici, NetApp’s Cloud Czar was invited to speak on Bloomberg’s new radio channel, Bloomberg Radio, after having shared his views on the role of data in F1 with Bloomberg TV. To round it off, Val gave a play-by-play analysis of the race with André Ahchak, radio host of Singapore’s premier news radio station, 938Live.


Here’s a run-down of the day’s happenings:

Val B


Val B, our celebrity for the day getting touched-up and revving up to go live on the “First Up” primetime morning segment on Bloomberg TV. This show is aired across the Asia Pacific region and syndicated in the US!




He exchanged views with veteran TV news anchor, Angie Lau on the race for Big Data management in extreme motosports such as Formula 1 racing. NetApp’s technical partnership with the Sauber F1 team was highlighted.


With Smart Nation being at the forefront of our national agenda, the duo also discussed how digitization propelled the Smart Nation vision and how this trend will continue to improve quality of services, convenience and enhance the everyday lives of people in Singapore.




Always a blast watching our #NetAppPeople in action! Watch the interview here!




Next up, Val was invited on “First Word Asia”, a new radio program with Bloomberg Radio. Similarly, he shared the critical role of data and technology in motorsports. The program captures the most prominent news in the world of business along with the best in analysis.


He discussed how businesses today are confronted with data management challenges due to the advent of the Internet of Things. Security of data then becomes a key concern as IoT proliferates. Therefore, he advised businesses to move digitally in order to address all possible risks.




To round-up this interview trinity, Val joined André Ahchak, veteran radio presenter and Phil Goh, sports commentator on “Sports Talk”, a segment on 938Live to give a post-race analysis of the Singapore Grand Prix (listen here), highlighting the role of data in F1 and how NetApp’s data management solutions has led to significant breakthroughs for the Sauber F1 team.




And that’s a wrap! What a smashing round of interviews and radio talk shows! Bloomberg, 938Live were all great opportunities to showcase tell our NetApp story to a much wider and broader audience. Definitely looking forward to more opportunities like these!