I Can't Get no e-Satisfaction

Over the years there have been many scholarly articles written on the dynamics of online e-Commerce businesses, customer satisfaction and the mechanisms by which people switch their loyalty. And so the terms e-Satisfaction, e-Loyalty were born. Much of the early work went into analysis of customer behavior and focused on the key factors that influenced customer retention online. This forms a marketing science in its own right. Witness the analysis of web click streams and traffic statistics.


For many organisations the beginning of their e-Commerce endeavors relied on simple website design and ease of use. Over time, in the face of increasing competition, sites became more complex as new features and functions are added in order to deliver differentiation,

retain customers and encourage loyalty - Web 2.0 was born. The laggards in this race soon found their profitability and market share were easily depleted. While the fleet of foot quickly discovered that they could understand and  influence site visitors intention to switch and go elsewhere. What everyone is looking for is the creation and retention of stable long term customer relationships.


Other interesting observations were that lowest price was not the key e-Commerce metric. Elements such as ease of use, payment convenience are often high priority e-Satisfaction points. Fast completion was also a key factor in achieving customer loyalty and retention. The rationale being that the capability to provide a reliable, prompt, response drives customers perceived value and service quality in the direction of your brand.



This is certainly one area where Flash Storage technology is making a significant difference. This  prompted me to take a look at the information on the many NetApp EF540 / EF550 All Flash Array wins.  A good proportion of those deployed today address performance deficiencies in database environments, such as Oracle. Improving application responsiveness, reducing wait times, shortening  processing cycles and delivering more operations in a given time are common requirements addressed by Flash.


If you are looking to regain control of your performance management, improve revenue, productivity,  your e-Satisfaction and customer experience index, then the All Flash Array is a quick and easy way to move forward. But do take into account that you will need to assess the arrays enterprise features. Features such as:

  • Redundant components
  • Automated failover
  • SnapShots, Clones and Remote Replication
  • Advanced Monitoring and Management
  • Advanced Data Protection features
  • Non disruptive maintenance
  • Remote support



NetApp EF-Series All Flash Arrays tick all these boxes and, as they are based on the E-Series architecture, they inherit the experience from over 650,000 shipped worldwide along with Flash deployments of over 1PB per month. Credibility and confidence are important factors when deploying critical customer facing infrastructure so do aim to achieve the maximum e-Satisfaction rating from your customers.


Finally, Caveat Emptor applies when it comes to brochure performance numbers for Flash Arrays, such as wild claims about millions of IOPS.

Look for numbers that are indicative of real world performance.


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