Competition - it is the stuff that fuels business innovation and drives today’s leaders to demand new or updated applications that let them stand out, provide them with an edge and deliver meaningful data.
Many companies choose to innovate in tandem with trusted partners. This often means looking to enterprise application providers to deliver solutions designed for today’s world of private, hybrid or public cloud. SAP, Oracle, and Microsoft are just some of the brands that organizations turn to for help, expecting answers that will solve ERP, CRM, Big Data, Analytics, Social and Mobile questions.
Application Modernization Relies on Infrastructure Modernization
But applications don’t live in isolation. They rely on infrastructures that are fine-tuned and optimized for peak performance. An environment that has the capabilities of managing, storing and retrieving the terabytes, petabytes and exabytes of data these applications foster - fast, simple and without latency. Business today runs at microsecond speeds and enterprise applications need to keep pace to meet the demands of a global marketplace.
In a recent whitepaper produced by IDC* research, analyst Laura DuBois commented that organizations who choose to modernize their enterprise applications without also modernizing their infrastructure will fail to meet their goals. The desired end result of application modernization – greater innovation, reduced risk and increased operational efficiency – can only be achieved when the infrastructure is in place to enable the application to perform. Optimized operating systems, new chip architectures and enhanced storage capabilities at the infrastructure layer are as critical to application performance as the application itself.
Alliances and Integrated Infrastructures
The IDC paper continues with a finding that organizations are choosing to select from one of two strategies when determining infrastructure modernization – build a best-of-breed solution themselves, or opt for an integrated infrastructure that combines storage, networking and server assets in a preconfigured turnkey solution. DuBois advises that more firms elect the second approach. Massively reduced times to deploy, better utilization and support, and reduced risk for interoperability are some of the reasons why.
An early adopter and champion of integrated infrastructure strategies, NetApp quickly vaulted into market leadership with FlexPod, engineered in cooperation with Cisco. Of course, this strategy has relied on more than pure infrastructure partners for success and customer satisfaction. Recently at VMare PEX 2015 we showcased our alliances with the leading enterprise application providers including SAP, Oracle, and Microsoft. Working collaboratively and relying on embedded engineering teams across all of our alliances ensures our solutions are optimized for each other long before any of us go to market with new releases. This approach is a critical success factor across our entire value chain.
For Our Partners
As a channel-driven organization, the glue that makes this engine work so well is our partners. Customer-facing and solution-focused, they provide us with continuous feedback on what is needed and what is resonating with the customers we all serve. For NetApp, our strategy of doing one thing better than anybody else (storage) while actively participating in an integrated infrastructure model that supports enterprise application workloads simply makes great business sense - which is terrific logic - because at the end of the day, it is simply business that is driving everything we do.
*Download your copy of the IDC Report “Modernizing Enterprise Application Environments to Drive Innovation, Reduce Risk, and Increase Operational Efficiency at NetApp Enterprise Application Solutions