Embracing Hybrid Cloud at 39,000 Feet

At the core of any technology service is “abstraction.” Wikipedia describes an abstraction layer as “a way of hiding the implementation details of a particular set of functionality.” It occurs at all levels of technology; for example virtualization is denoted as “hardware abstraction” where the hardware components are unbound and presented in a logical standardized form to the operating system and applications above.

One of the examples of an abstracted technology service occurs in the consumer world at 39,000 feet. JetBlue airlines’ LiveTV has enabled their passengers to “Enjoy the Journey” through offering live television directly to the passengers’ seat. JetBlue, living up to their promise to provide superior service in every aspect of their customer’s air travel experience have extended this to include high-speed Internet. When customers interact with and consume JetBlue’s LiveTV Media and Internet experience their abstracted view at 39,000 feet is the large screen touch display at their seat. For the passenger, it is a single view to a wide range of services, music, television, video-on-demand, and the Internet. This single, abstracted view is being delivered and presented via 100’s of servers located in different geographic locations.

This combined Order Processing and Content Management system is powered by Verizon Terremark Enterprise Cloud services. And I recommend reading more about JetBlue and Verizon collaboration on the Verizon Terremark blog.

In the enterprise IT world, when it comes to cloud, organizations have the distinct advantage: choice. They are presented with lots of options and cloud being the convergence of many different layers of abstraction is driving this availability of choice. The early 21st century IT model is shaping up to being a hybrid of procurement and brokerage services. IT organizations can procure their own, on premises private cloud, consume private cloud through a hosted service provider, or use the vast range of cloud services (StaaS, IaaS, PaaS, SaaS) through service providers and the hyperscalars. 

At NetApp, we feel confident we have a best of breed storage platform with Data ONTAP which uniquely addresses these challenges cloud presents. We announced our partnership with Verizon to bring more choices and unique value to customers. As enterprises increasingly look to combine public and on-premises cloud resources to optimize IT efficiency and business flexibility, Data ONTAP provides a universal data management platform to facilitate data and workload movement across multicloud environments.

To gain more insight on how we are extending our storage operating system Data ONTAP directly into cloud infrastructures, Phil Brotherton – NetApp’s Vice President of the Cloud Solutions Group – has a blog which discusses how to be strategic when picking hybrid cloud partners. The post covers the technology enabling portably enterprise storage capabilities in the cloud as well as the essential business models and ecosystems which have been put in place through years of engineering efforts and partner ecosystem relationships and development.

To learn more about the cloud, attend the Interop panel “The Enterprise Cloud Ecosystem” with executives from NetApp, Verizon, Oracle, and Cloudera. This session will discuss how the enterprise cloud is being built and the infrastructure and services that are required for the promise of the cloud to become a reality at enterprise scale. The panel will take place on Wednesday, April 2, 2014 – from 4 – 4:50 pm in Mandalay Bay Meeting Room I – Mandalay Bay Convention Center, Las Vegas, Nevada.