August 20, 2026- San Jose, CA
The NetApp® Support Site won an Association of Support Professionals Best Support Website in 2026 award for the ninth year in a row.
The Association of Support Professionals (ASP) has held this competition for over 20 years. It has changed in that time to keep pace with ever-evolving technology such as Artificial Intelligence. Every site entered is evaluated by five independent judges. Each site receives a confidential report detailing their average scores in 22 different areas of their site. Judges' comments and recommendations are also included. Two reports will be published regarding this year's competition in about eight weeks. One covers trends noted, along with information about the sites from their entries. The other covers benchmarks of performance in the 22 areas scored by judges. These reports are free to ASP members and can be purchased by non-members.
Al Hahn, Executive Director of ASP said, “NetApp continues to be among an elite group of companies that drive the definition of state-of-the-art for support websites with the NetApp Support Site. The nine-year-in-a-row win is truly a significant achievement rarely seen in the 20 years of the ASP award competition.”
The winning nomination from the NetApp Digital Support team reflects the team’s continuing ambition to deliver a world-class user experience. The NetApp Support Site adds the award to its continual industry recognition with previous wins in the Stevie Awards® and Association of Support Professionals awards making this an nine-year-in-a-row win in the ASP competition. The digital support team at NetApp has won over 30 awards since 2018.
The entry focused heavily on AI innovation including infusing AI into the case recommendation panel – a key feature in the case creation process, expanding Elio (chatbot) AI capabilities with generative AI and optimizing on-demand API adoption.
The team achieved significant improvements to key metrics including customer satisfaction, customer effort, cost-per-answer and contact ratio with the various implementations. In addition, they also implemented or enhanced a broad set of technology and tools to improve the user, customer and support experience. Results show the site is significantly easier to use with improved quality year over year and helps users able to more effectively manage their products.
Jyotiram Pasupalak, VP of Customer Support Delivery at NetApp said,“Winning our ninth consecutive ASP Award is a proud milestone that reflects NetApp’s continued leadership in delivering world-class, AI-driven customer experiences. This recognition highlights our commitment to innovation, customer success, and empowering customers with intelligent digital support to achieve faster outcomes and greater business value."
About NetApp
For more than three decades, NetApp has helped the world’s leading organizations navigate change – from the rise of enterprise storage to the intelligent era defined by data and AI. Today, NetApp is the Intelligent Data Infrastructure company, helping customers turn data into a catalyst for innovation, resilience, and growth. At the heart of that infrastructure is the NetApp data platform – the unified, enterprise-grade, intelligent foundation that connects, protects, and activates data across every cloud, workload, and environment. Built on the proven power of NetApp ONTAP, our leading data management software and OS, and enhanced by automation through the AI Data Engine and AFX, it delivers observability, resilience, and intelligence at scale.
Disaggregated by design, the NetApp data platform separates storage, services, and control so enterprises can modernize faster, scale efficiently, and innovate without lock-in. As the only enterprise storage platform natively embedded in the world’s largest clouds, it gives organizations the freedom to run any workload anywhere with consistent performance, governance, and protection.
With NetApp, data is always ready – ready to defend against threats, ready to power AI, and ready to drive the next breakthrough. That’s why the world’s most forward-thinking enterprises trust NetApp to turn intelligence into advantage.
Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.
NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.
About ASP
ASP is a professional association for those who manage support organizations. Most members are in North America, but we have approximately 200 in Europe and another 100 scattered from Australia through Asia. We research and publish 4-5 reports each year on our passworded website. We have a Member’s Advisory Board, which helps us to choose which reports we will research and write, which workshops to present and what conferences they want.
Individual membership only costs $235 per year, and corporate membership depends on company size. For small companies (under $100 million) it is $1300 per year, for medium-sized companies (between $100 million and $1 billion) it is $2,000, and for large companies (over $1 billion) it is $2,900. Each corporate member gets one seat on the Member’s Advisory Board and can have an unlimited number of individual members.
For more information visit www.asponline.com under Awards or email ahahn@asponline.com.
