San Jose, CA – March 6, 2025 – NETAPP has won a Silver and Bronze Stevie Award® in the Award for Innovation and Customer Service-Computer Industries category and the Best Customer Engagement Initiative category in the 19th annual Stevie Awards for Sales & Customer Service.
The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes nine of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.
Winners will be celebrated during a gala event attended by more than 400 professionals from around the world at the Marriott Marquis Hotel in New York City on April 10.
More than 2,100 nominations from organizations of all sizes and in virtually every industry, in 45 nations and territories, were considered in this year’s competition. Winners were determined by the average scores of 176 professionals worldwide on seven specialized judging committees. Entries were considered in more than 90 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; more than 60 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Sales Training or Business Development Executive of the Year to Sales Department of the Year; and categories to recognize new products, services, and solution providers.
The winning Silver Stevie® Award in the Award for Innovation and Customer Service – Computer Industries category highlighted the API program. The API program empowers and enables support while a customer is engaged in the product instead of having to go to a separate digital experience such as the support site. Customers can access the digital support applications within the product directly including case creation, entitlements and downloads, and search functionality. In the first three months of launch, there was a 377% increase in adoption followed by another 175% increase in adoption over the next 6 months. By Feb. 2024 the usage was up to 200k calls per month. This program decreased cost-per-answer by 18% as well as continued to boost overall digital support customer satisfaction and customer effort scores.
The winning Bronze Stevie® Award in the Best Customer Engagement Initiative category highlighted NetApp’s Discord community program. The program “reimagined community” by enabling an expansion of the existing forums-based community into a real-time experience and grew to thousands of members from initial launch. The goal was to enable a landing place for the next generation of customers with experiences like hosting watch parties, tech-focused livestreams and other live events. The team continues to create an engaged audience who is up to date on the latest product launches and has direct access to product teams. As a result of this initiative, membership has doubled on Discord over a two-year timeframe.
The two awards add to digital support’s continued award wins and industry recognition including multiple Stevie Awards® and Association of Support Professionals Support Website awards.
“Driving a successful digital support strategy and caring about the customer experience is at the heart of what we do every day. We are delighted that our strategy delivered a compelling digital experience to our customers through our API and Discord programs and we are thrilled to win both a Silver and Bronze Stevie® Award this year. We are excited to continue to build the program for even more future impact,” said Jyotiram Pasupalak, VP, Customer Support Delivery at NetApp.
Stevie Awards president Maggie Miller stated, “The outstanding scores awarded to this year’s Stevie winners reflect the exceptional levels of achievement they demonstrate. We proudly join the judges and the entire Stevie Awards community in congratulating and celebrating the winners on their accomplishments.”
Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales. Nominations for the 2026 competition will be accepted starting this July.
About NETAPP
NetApp is the intelligent data infrastructure company, combining unified data storage, integrated data, operational and workload services to turn a world of disruption into opportunity for every customer. NetApp creates silo-free infrastructure, harnessing observability and AI to enable the industry’s best data management. As the only enterprise-grade storage service natively embedded in the world’s biggest clouds, our data storage delivers seamless flexibility. In addition, our data services create a data advantage through superior cyber resilience, governance, and application agility. Our operational and workload services provide continuous optimization of performance and efficiency for infrastructure and workloads through observability and AI. No matter the data type, workload, or environment, with NetApp you can transform your data infrastructure to realize your business possibilities. Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.
NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.
About The Stevie® Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations and territories. More than 1,000 professionals around the world participate in the Stevie Awards judging process each year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
Sponsors of the 19th annual Stevie Awards for Sales & Customer Service include The Brooks Group, Sales Partnerships, Inc., Support Services Group, and ValueSelling Associates, Inc.
