That (v11) looks like the Management Node, not SF Demo VM...
Are you sure you got the right OVA/ISO?
You need 2 OVAs, one is Management Node (downloadable from regular Element OS 11 area), another is SF Demo VM (downloadable from Tool Chest).
Currently mNode is slightly newer (i.e. latest SF Demo Node hasn't been updated) but they will work fine in that combination.