EMC is quite often *saying* they can do something clever - ask the customer to challenge EMC to demo the functionality in question.
And I am talking about proper, dynamic demo, not a pre-recorded webex stream 😉 This is where SnapManager products show their competitive advantage - you can actually use them & show how to recover, be it VMware datastore or Exchange DB (albeit I am fairly confident you need two of them for both relevant data sets)
I know some cusomers who purchased EMC Cellera's for VMware environment over a year ago & their solution is still in "the implementation phase"
Regards,
Radek